About
AI-Empowered Creators
AI isn’t just a pit stop; it’s a performance boost. ELLURE uses AI and other advanced technologies to fuel-inject our creative engine to produce faster, sharper results.
At ELLURE, we are CREATORS first, who use AI and data-driven tools, to deliver laser-focused, authentic stories that help brands put the pedal to the metal to win brand loyalty.
Services
LEADERSHIP
Envisioning a bold future by empowering award-winning teams, driving improved quality and volume.
STORYTELLING
Firing up compelling stories that ignite audiences to 燃烧. (Meaning ‘burn’ in Chinese)
CINEMATOGRAPHY
Trusted to film and counsel C-suite leaders and celebrities for top brands like Ferrari, JP Morgan, and New Balance.
video editing & motion graphics
With the precision of a race car driver and a razor-sharp eye for design, we burn rubber on every project, slamming motion graphics into high gear and fine-tuning each edit for explosive impact.
Our Secret Formula
Data-Driven Videos That Evolve with Your Audience
- Your Winning Formula: Customer insights inform our creative video production to curate content that evolves with your audience. By continuously testing and refining your videos, we ensure they stay fresh, relevant, and precisely aligned with your customers’ shifting needs.
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Automatically Evolving Content: With our retainer packages, we include an appropriate number of videos designed to be tested and updated regularly. This ensures that your content doesn’t just sit static—it’s always improving, adapting, and optimizing for maximum relevance and impact.
- Weekly/Monthly Reporting: We provide detailed weekly or monthly reports, giving you full transparency into the performance of your videos. You’ll see exactly how your content is evolving, and impacting engagement.
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Boosting ROI & Brand Loyalty: As we refine and evolve your content based on real-time data, you’ll see a boost in ROI. Your audience will feel more connected, and your brand loyalty will grow, as customers see content that timely speaks to their needs.
Team
Bring the brave to your bold vision
As a boutique studio, we specialize in white-glove service and creating bold, disruptive work that demands attention and cuts through the noise. With a track record of over 1,000 TV commercials, we’ve partnered with clients like Ferrari, EY, JP Morgan, New Balance, Sony Music, Columbia Records, Harvard University, Mass General Hospital, and even presidential candidates. We’re passionate about delivering standout work that drives results and amplifies YOUR brand loyalty and engagement.
Blog
Ads That Convert: Focus Your Audience
Less is more. Attention spans are increasingly growing shorter and shorter. Nowadays, 1 minute really is the maximum length for online videos. In today's fast-paced digital landscape, audi...
Best Practices for Your New Podcast or Thought Leadership Series
Holistic Content Strategy In today’s fast-paced digital world, content creation is no longer just about producing videos, podcasts, blogs, or social media posts. To stand out, brands must evo...
How ELLURE Is Winning the Race in Video Production with AI
At ELLURE, we’re trusted to create content that grabs the wheel and takes off at full throttle. In the high-stakes race of marketing, staying ahead means constant upgrades. AI isn’t just a pit...
EY Thought Leadership: Gen Z's 'Responsible AI'
ELLURE partnered with EY and J&L Communications to create a thought-provoking LinkedIn video on the future of AI. In the race to embrace AI, it’s easy to focus solely on speed and innovati...