Less is more.
Attention spans are increasingly growing shorter and shorter. Keeping your video short will make editing easier and allow you to amplify pre and post production. Nowadays, 1 minute really is the maximum length for online videos.
Step 1: Focus your audience.
Knowing your audience is a lot like planting seeds. It’s the foundation for everything that comes after it.
For the Blue Moon Lunar lander ad we:
- Conducted customer research.
- Created customer personas and journey maps targeting ideal customers and what motivates them to convert. Just like you wouldn’t plant cucumbers next to potatoes, make sure you focus messaging and creative to target those customers.
Ellure video has over 20 years of experience working with some of the biggest Fortune 100 hundred companies and international celebrities. If your customers are pop culture connoisseurs who crave unique, genuine content and demand sophisticated, awe inspiring visuals – than we are the team for you.
We are the game changers. We look to push the needle. If that’s you, call us today and let’s talk magic.