EY Thought Leadership: Gen Z’s ‘Responsible AI’

ELLURE partnered with EY and J&L Communications to create a thought-provoking LinkedIn video on the future of AI. In the race to embrace AI, it’s easy to focus solely on speed and innovation, but it’s crucial to also consider the ethical implications and responsible use of this technology. ELLURE consulted with EY to edit a powerful discussion around the hard topics of AI use—how government bodies, organizations, and businesses can accelerate growth through AI, all while remaining responsible.

This collaboration emphasized the importance of balancing rapid technological advancements with a thoughtful, ethical approach. In the world of AI, speeding ahead without consideration can lead to potential pitfalls. By ensuring that AI is used responsibly, businesses can continue to grow without losing their ethical compass.

For marketers, this type of content is vital—it shows that not only can AI make production processes faster and more efficient, but it can also drive deeper, meaningful conversations that matter to their audiences, especially to Gen Z. ELLURE’s work with EY showcased how AI’s acceleration can be harnessed responsibly, promoting sustainable growth in business while keeping public trust intact. It’s a reminder that while speed is essential, the road to success should be navigated with care.