Less is more.

Attention spans are increasingly growing shorter and shorter.  Nowadays, 1 minute really is the maximum length for online videos. 

In today’s fast-paced digital landscape, audiences have limited attention spans. That’s why knowing how to deliver a concise, impactful message is essential.  This principle guided our approach for the Blue Moon Lunar Lander campaign, where we kept the video short, creative, and to the point.

Here’s how we made that happen:

Step 1: Focus Your Audience

The foundation of any successful campaign is knowing your audience inside and out. For us, it was like planting a garden—starting with the right seeds to ensure the final product flourished. We didn’t just create a video, we created an experience that spoke directly to the right people.

For the Blue Moon Lunar Lander campaign, we:

  • Conducted Deep Customer Research: We dug deep to understand who Blue Moon’s ideal customers were, their behaviors, motivations, and what drives them to convert.

  • Created Detailed Personas & Journey Maps: Armed with the research, we mapped out key personas to ensure that we were targeting the right group of customers. This allowed us to craft messaging and visuals tailored to their needs, interests, and the journey they would take with the brand.

By focusing on the audience, we ensured the video was not only short but also relevant and compelling. The right creative touches, delivered to the right audience, meant we weren’t wasting anyone’s time—every second counted.

Step 2: Brevity and Clarity

Once we identified our target, we made sure the content didn’t overstay its welcome. In today’s digital world, attention spans are fleeting. A 15-second video is often all you have to make a statement, which is exactly what we did. The Blue Moon Lunar Lander ad was crafted to deliver its message quickly but powerfully, keeping viewers engaged and deepening brand loyalty.

Step 3: Amplify with Strategy & Social Scheduling

Less isn’t just about shorter videos—it’s about a focused, strategic approach. We didn’t just create a great video, we made sure it reached the right audience at the right time. Through targeted social strategy and careful scheduling on Twitter, Instagram, and Facebook, we maximized engagement and drove interest.

The result? The campaign generated over 40k views across these platforms, proving that with the right mix of creativity, strategy, and execution, Blue Moon achieved huge success both digitally and in the real world.

Why ELLURE?

At ELLURE, we have over 20 years of experience in creating high-impact, data-driven content for some of the biggest Fortune 100 companies and international celebrities. Whether your audience consists of pop culture connoisseurs craving unique, sophisticated visuals, or individuals looking for genuine and inspiring content, we know how to deliver.

We are the game-changers who push boundaries, and if that’s the direction you want to take your brand, then it’s time to talk.  Let’s create something that doesn’t just grab attention—but holds it, deepens your brand loyalty, and drives results. Call us today, and let’s explore the wonders of the universe together.