As Producer and Creative Director, ELLURE was responsible for shaping the overall messaging and visual concept of EY’s multichannel sustainability campaign ESG Evolution, aimed at driving value throughout the customer journey. We collaborated closely with an EY marketer to understand her objectives and developed both overarching and iterative messaging and visual concepts, which are showcased below. ELLURE led a team of motion graphic designers, writers, filmmakers, and web designers to bring this vision to life, ensuring a seamless integration of creative elements across all channels.
Social and OOH cuts