In partnership with J&L Communications, we took a strategic and multi-faceted approach to the Talent Talks Podcast to build a loyal and engaged audience. Here’s what we did to ensure the podcast reached the right listeners:

1. Added Video to Audio for Increased Reach

  • 4k video: ELLURE created the set design and filmed the entire podcast.  Having the podcast recorded in video added a wealth of additional marketing opportunities increasing the reach and user downloads.
  • Professional audio recording: ELLURE has over 20 years of audio engineering experience and was trusted to record the Talent Talks podcast using the most advanced equipment and post production mixing techniques.  Talent Talks was mixed to broadcast standards and adjusted for all major podcast platforms.

2. Maximized Social Media Exposure

  • Teaser Clips: We created engaging teaser clips from each episode, sharing key moments to spark interest and get listeners excited about upcoming content on LinkedIn.

3. Optimized for Podcast Directories and Search Engines

  • Wide Directory Submission: We made sure Talent Talks was available on all major podcast platforms, including Apple Podcasts, Spotify, Amazon, and others, making it easy for listeners to tune in.

4. SEO Best Practices:

  • By optimizing our podcast titles, descriptions, and episode show notes with the right keywords, we ensured that Talent Talks showed up in relevant searches and reached the right audience.

5. Collaborated with Industry Experts

  • Guest Features: We encouraged high-profile guests from the talent and career development world, and provided guests ideas to cross-pollinate posts and sharing.

 

6. Tapped into Personal Networks

    • Personal Outreach: We actively reached out to friends, family, and professional connections to share Talent Talks and encourage them to spread the word.
    • Guest Shoutouts: We asked our guests to promote their episodes on their social platforms, expanding our reach to their networks.

7. Repurposed Content for Wider Reach

  • Visually Shareable Content: We created shareable video snippets of the best host and guest quotes on LinkedIn.

8. Stuck to a Consistent Schedule

  • Timing: We carefully timed social content to maximize listener engagement, releasing episodes at optimal times for our target audience.

8. Tracked Progress

  • User Downloads: We tracked episodic and overall user downloads by location and device and related to social content pushes which informed adjustements to social content and future podcast strategies.

By integrating these strategies, ELLURE successfully established Talent Talks as a must-listen podcast, engaging a dedicated and growing audience. With a mix of creativity, consistency, and a deep understanding of our target audience, we helped establish Talent Talks as a valuble asset driving awareness about Kreischer Miller’s Retained Executive Search practice.